Editing and Motion Graphics

Company Demo Reel | Full edit

Local Automotive Dealership Spots | 30-sec Broadcast

Full edits, VFX and motion graphics

Kia Seltos General Hype template.mp4

PARK1910_Effortless_Facelift

Waldorf Dodge/Ram_Performance Vehicles

KGMC1912_Power_Forward

KMIT1905_Compact_Crossover

Dealership Group Campaigns

Art direction, template design and editing

The problem:

During the high-turnaround week(s) for the agency, Sokal’s production team might be responsible for getting 10 broadcast/CTV spots out the door for one dealership group within a few days of one another—and that’s on top of other client work.

Delivering quality work within that timeframe felt nearly impossible for our editing team of 3.

The solution: Micro-campaigns

I worked with our production and accounting teams to pitch the idea of what we called “micro-campaigns” to Leader Automotive Group. Micro-campaigns are not exactly traditional ad campaigns centered around a big idea—they’re more like stylistic themes that unify one auto group’s spots for 1-3 months at a time.

Micro-campaigns would:

Unify the spots for Leader’s 10 dealership storefronts in a fun and engaging way
Make quality production work more achievable
- A streamlined treatment for all 10 videos would enable us to automate mindless tasks and focus on the creative work
Save the production studio time and stress
- 10 spots for one client every 1-3 months is much better than every single month
- Longer campaigns would give us an entire month-2 months to prepare

Leader Automotive Group Micro-campaigns

Art Direction and Style Frames

I provided our account team with style frames and short sample videos to present to Leader when discussing options for a 1-3 month micro-campaign. I built up a look and feel as well as options for the soundtrack, mood, and pacing.

Template design

Once a style was chosen, I created customizable motion graphic templates that could be tweaked to fit the needs of each dealership within the Leader Auto Group.

For example, this The Time is Now template was used by 3 video editors to produce a total of:

8 spots in 2 days! (in addition to other client work)

Hyundai of Lincolnwood

5 different automotive brands were represented among the 8 dealerships. That means 5 different brand standards were managed in these spots on top of the dealership group’s branding.